Sweety & Co shared a branding and packaging design for Básico&Co, which was created with the aim of becoming the largest ecosystem of digital native platforms and brands inspired by the original lifestyle. Its own brand Basico.com is already one of the main essential e-commerce in Brazil.
To create an identity that represents the modern and minimalist concept of the brand, using the identity and elements of Basico.com as a starting point. Recognizing the simple and easy elements were the main desires and requests.
Bringing the focal point of the letter B, we created a modular structure that follows the entire brand identity. This base unit appears as a dot, as a photographic endorsement and also as a brand asset.
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