Bing Webmaster Tools De-indexed My Docs Site and Raised My Cognitive Load

On Aug 24th, I was in awe listening to @RadioMorillo’s Developer Guide to SEO Audits as she wraps up her content (literally already misses her online, but I know it’s best for her) The option was ️) and taking things offline. I am incredibly motivated by the deadline.

I reached out to our web strategist:

Quick question, do you also use Bing Webmaster Tools?

Yes, but often I didn’t get that response and, because I’m curious, I signed in and added it to me.

However, it looks like the sites broke on July 6th… not sure what’s going on there.


Then 5 minutes later our docs site crashed.

Unrelated, but the foreshadowing was unbelievable.

From there I embarked on a journey that was annoying and had to validate parts and parts doing the same thing over and over again expecting different results. What? The internet told me.

Bing, around July 6th, decided to de-index for reasons I might never know. No warning, just gone.

I submitted a valid sitemap that was already available to the crawler. The site was indexed and indexed on Google. Then I started digging into other search engines like DuckDuckGo.

If you really heard “Amara, who cares about Bing?” Made it here before becoming like? – congratulations.

Everyone Should Care About Bing If You Think Anyone There is an anti-Google in your audience. Bing is actually part of the data that DuckDuckGo and other non-Google search engines use because they do not create and maintain their own search index.

Venn diagrams are a different circle to Google, and some sort of mess of overlapping circles to Bing, DuckDuckGo, and everyone else, which I, not shockingly, learned at no point in my 4 year BS in CS.

So I submitted a support ticket for our site on August 26th and was pleasantly surprised to receive an auto response saying I would get a reply in 10 days.


November 1, I used the part of my brain devoted to resubmitting the sitemap and requesting indexing on the exact same page as I have for months, but before I could see a change – WAS indexable and indexed called Bing Webmaster Tools.

I haven’t received any response from Bing Webmaster Tools support in 10 days. i didn’t get any response Surely, In fact, you can’t email anyone or anything without it being bounced.

The only thing that changed between July 6th and now is that every time we published docs changes and every time there was an extra cycle in my overall cognitive load, I ended up indexing on top-nav or higher level pages in the docs. requested. I requested the home page. I have resubmitted the sitemap.

And then I forgot about it for like 2 weeks because Life And it appears that was no longer a problem.

If you enjoy people who are talking to themselves about most problems and no solutions, do I have a problem for you.

But in case that doesn’t sell it for you, here it is:

It seems to be happening to other people, looks fine on google, but not ok on bing.

In short: I did nothing, Bing de-indexed my website, Bing said I violated its guidelines, I continued to do nothing, Bing restored my website, and now all Something (mostly) seems fine.

Microsoft Bing – site gone from SERP overnight!

I don’t know Jesse Squire, but if he hadn’t summarized his experience in a way that both validated and horrified me, I’m sure I would have labeled this problem as NP-complete, and Must have cried because computers suck.

I leave you with:

Bing Webmaster Tools screenshot, with a flat line from the beginning of the graph, with peaks and valleys on the right, indicating that we are re-indexed!

And you can binge it yourself. We’re back on binge and my cognitive load is just a hair free.

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