The concept of deep links is to help users move between web pages and applications. Simply put, these URLs direct users to specific content within an application.
Deep links improve user experience by making it easier for visitors to access specific pages. The result is a significant increase in user loyalty and engagement.
It can be difficult to get your deep links working properly. Soon, you’ll read more about how Android deep links work, their different types, and how you can create them.
What are Android Deep Links and How Are They Useful?
An important feature of deep linking is that it allows different apps to collect data inside their apps through URL links.
Let us use a simple example to understand this concept better. If you search “dog breeds” on Google, #dogbreeds of Pinterest pops up in search results.
After clicking on the search results link, the Pinterest app (which the user has already installed) will display the results. Here, deep linking comes into play, redirecting the user to Pinterest from the search results.
Sadly, this feature only works with Android 6.0 (API level 23) and higher.
After clicking a link or programmatic request that invokes a Web URI intent, the Android system sequentially executes the following until the request is successful:
- If the preferred app is defined to handle the URI then open it.
- If the URI can be controlled by only one app then open it.
- Provide a dialog where the user can select an app.
Here, the user can seamlessly access #dogbreeds on Pinterest, instead of visiting the website. This is done so that the user can access the app features seamlessly, creating a better user experience.
In addition, App Link and Universal Link ensure that no other app can use your link. Your link cannot be claimed by other organizations, making it impossible for them to drive traffic to their apps. Providing seamless integration for your app users will improve their experience, increase conversions, and boost user retention.
types of deep links
Marketers can increase mobile app engagement through deep linking technology, a method that has gained considerable attention in recent years.
There are three types of Android deep links: traditional, deferred and contextual.
It is a simple deep link that takes the user to a specific section of the app. The term Universal Linking is also appropriate. Customers must have your app already installed in order to use these links.
Users who click on a basic deep link without installing the app will be redirected to the App Store or app download page. Upon downloading the app, this type of deep link will take them to the onboarding or welcome screen instead of the desired section.
Users can access content through deferred deep links even when the application is not installed.
Deferred links send users to a specific screen or location after installing an app on their first run. People who use deferred deep links will be able to attract more customers to their apps and businesses.
The functionality of contextual deep links is similar to that of deferred deep links but with several additional features. Not only do relevant deep links pass user data to the app during installation, ensuring that users are correctly redirected inside the app, but they also store user information such as:
- their identity
- counseling verses
- referring party
- The promotional code they would like to apply to their order.
how to create deep link
We should think about adding an intent filter to our manifest file when we discuss how to take users directly to relevant content in the app. There are two types of deep links in the navigation component: explicit and implicit.
With an explicit deep link, users are taken to a specific location within your app using a pending intent. A clear deep link opens your app, clears the backlog of tasks and replaces it with the destination of the deep link.
An implicit deep link points to a specific destination within an application. By invoking this deep link – such as clicking on a link – Android can then open the associated app.
Make sure the Browsable category is included so that you can access it through the browser. You should also define one or more data tags, as each of these tags has a URI format associated with it.
Deep Links Testing: Finding Issues
There are many apps with partial or broken deep links.
Deep link testing is vital to improving the overall performance and security of a product. We recommend that you use android debug bridge To verify with the Activity Manager (AM) tool that Deep Linking resolves the Native Intent Filter URI.
We strongly recommend using the default launch mode of Standard for navigation. As long as navigation is launched in standard mode, it automatically processes deep links using handleDeepLink(), regardless of whether they are explicit or implicit.
Plus, did you know that the new Deep Links page on the Play Console gives you a quick overview of potential issues affecting your app’s deep links and how to fix them?
Monitoring in Play Console
“Does this URL have a deep link?” for developers Simple questions like this can be difficult to answer. or “What’s wrong with this deep link?”.
With a new, dedicated Play Console page, Android makes it easier for you to maintain your deep links. The Deep Links page collects all of your app’s deep link information and tools in one convenient place, so you can quickly analyze your current setup and troubleshoot issues with ease.
Android Deep Link is a URL link that generates a specific activity or screen when someone clicks on it. With Deep Link, you can increase engagement with your app content and overall consumer experience by allowing traffic from external sources.
Deep links in an application play a vital role in driving user traffic from URLs, so it is essential to thoroughly test them for any problems.
Leveraging Android app development services helps you build powerful marketing links that work across all platforms and channels for a seamless user experience. Not only that, our developers will also work with powerful tools to debug your links.