Dominican Republic cigar brand identity

Spellbrand shared a branding and packaging design for Santa Dominica cigars. Cigars are made from high quality tobacco. Thanks to their tobacco suppliers from the Dominican Republic, Brazil, Nicaragua, Ecuador and Cuba, they assure the finest quality cigars with excellent flavor and smooth draw.

Santa Dominica cigars delight the palates of even the most demanding smokers, providing them with a memorable experience with each puff. To bring that premium luxury and high quality to life, SDP came to Spellbrand to create a brand strategy and brilliant branding and visual language.


Premium cigars and cigar smoking, in general, have become a luxury activity and a symbol of culture, sophistication and modesty. To bring these features to the forefront, Spellbrand came up with a winning brand strategy and brand story, which was later translated into a heraldic symbol primary logo design that still manages to look modern and elegant.

After the primary and secondary logo icons were created, Spellbrand designed a stunning cigar label with a humidifier design and a simple yet practical box design. The design hints at quality but makes the brand approachable.

Spellbrand also produced a range of gift boxes and limited edition cigar boxes for the special cigars that SDP would produce from time to time. The official brand pattern created by us looks fabulous and when printed on a satin inset, it takes the package to the next level.

Spellbrand completed the branding by creating a beautiful e-commerce store website for the client. The website’s stunning design and elegance are unmatched in the small cigar retail sector. The beautiful layout, photos and colors were hand-crafted to take the cigar brand to the stratosphere. With a robust commerce store built-in, this client is ready to take on the cigar world!

Be sure to visit Spellbrand’s website for more information.

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