Exchanging personal data to see what we need and want — a brief explanation | by Corina Stirbu | October, 2022

What is personal data, and how does it work in relation to the web – a quick introduction to data as a currency for a good experience, data privacy laws around the world, and the privacy paradox we all face at the moment are.

Unsplash. photo by NASA

Some of us were born before Google, and some were born and raised with the Internet at our fingertips – but no matter whether we’re in web1.0, 2.0, or even the 3.0 generation We all have the same expectation: information/content relevance.

of course, it Relevance is purely subjective to each of us and is given by adaptation; And optimization can only be done by linking your data to the generated results.

Personal data is defined as all the classic information about you (name, mail, age, etc.), the cookies you have, the information you share about your data and privacy choices, the things you do and the places you have visited. can be started again. with others or even with data from the apps and services you use. Yes, there is a lot of interference when we keep it that way. And yes, it can be used for both good and bad.

Nevertheless, your data sharing and history choices will always affect your user experience across most of the apps, ads, search engine results, and websites you browse.

Think about it: We love our TikTok For Your Feed Because It’s Really *For You*, Netflix and Hulu Always Recommend Great movies, and apple music *knows* how to make our playlists. And we find it normal. In fact, it is not pleasant when we search for something, and the results are completely different from what we expected.

Here is an example of data exchange for relevant results versus no data provided and results provided

Go to your youtube account — your feed will show the kind of stuff you’re always watching and videos like that. and you like it: it’s time efficient and seamless, which lets you the wanted Information from the beginning. This only works because Google has a ton of data about you (and you can always see how much they know about you if you check your Account -> Data & Privacy).

Now open an incognito page (or logout) and open YouTube. There’s a Whole New Feed — Full of Things That Aren’t necessarily within the limits of your interests. ,

We each have different preferences, needs, and comfort zones, so there’s no black-and-white reaction.

But what we do know for a fact is that for excellent user experience (UX), interaction (UI), language selection, offers, recommendations, or search results, all entities may collect, process some of your personal data. require and use and attribute it correctly in a way that works *for you*.

Fortunately, there are some laws and implementations in place to help protect your data and access it whenever you want or to withdraw your consent – you need to read the pages we’re dealing with Never actually read: Terms and Conditions, Data Privacy Page, Cookie Policies, etc.

DLA Piper also has an interactive map for you to compare data protection laws around the world

for the piper

Truth be told, processing everything about us feels intrusive and awkward – and we all crave some privacy. But we also want high quality services, relevance and customization in seconds. And this is a very complex decision to consider, at the expense of monitoring our activity in terms of mouse movements, actions, clicks, searches and responses.

But fear not; This is such an expected behavior that it has already been coined and documented as a privacy paradox. There is a lot of academic research on this topic.

The classification is self-explanatory: we as web users struggle to accept the disparity between our needs and expectations and the data exchange required for this expectation to happen. And the fact that we are all unique and all algorithms in constant change depend on this data to provide relevance.

I would not look at the main data types used to personalize your experiences on the web. Still, needless to say, there are millions of touchpoints tracked when we speak: from browser information, pixels, cookies and tokens to more advanced data points that use eye-tracking, audio, machine learning and artificial intelligence. processed through.

As users, there’s not much we can do other than that we can always opt-in for the standardized version and let the internet dump our information so we can curate everything as we wish. Or opt out of the personalization offered by the services we use.

From a digital service or product perspective, there are certain guidelines to follow regarding ethics and transparency, data privacy by design, and data collection and processing. At the end of the day, though, if you don’t know the customer, an experience can’t be personalized for every customer, so that’s a downside.

We can turn it off by adopting a pleasant experience for data and keeping the data only for what we intend to use, considering all laws that protect us. Or by using incognito and still processing our data, but in a different way.

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