Sound Deals is an improvised comedy podcast where founders Max and Evan – along with a roster of incredible guests – aim to promote fictional products. Guests include Darius A. Brian claiming that Delassar will prevent the dead from rising, Deborah Frances-White on how Deep Silk will ensnare you forever, and May Martin insisting that the Lumbertone 100A is definitely ‘a sex thing. ‘ Is. In all cases the products are tested by Ivan, who is contractually obligated to try every product, while contractually prohibited from complaining about doing so.
Every detail is a slow-motion skid where even the simplest of products sound just a ‘yes, and’ far from becoming strange and absurdly dangerous. In its own way it’s like a glimpse into a nightmare otherworldly reality: a world of free capitalism, erratic working conditions, and alien technology capable of adding rats to ham. And that’s what makes the products so fun: Trying to solidify these shifting, improvised concepts has been a real pleasure.
Just like in the podcast, I wanted the pictures to be joyful, but with a slightly sinister edge—a series where each smile is less of a grin. I also wanted the pictures to look like the weird, retro commercials that audiences stumbled upon — so I stuck to a small palette of saturated colors and used the excellent, signage-style font family on the ad market — Laura WorthingtonType was heavily dependent.
I also tried to fill the illustrations with sales information that made complete sense to someone who had already listened, but offered a compelling hook for those who hadn’t. How does Securiton 2.1 protect you from punches and steals? Why does Lucky Pipe have so much lube? What are dog ladders? Only by listening will the answer be found.
The project includes the creation of brand graphics, a series of audiograms, animation experiments, and plans to depict concepts in a live show.