Playful British Airways ads read travelers’ minds – and the results are hilarious

Online questionnaires can be a pain to fill out at the best of times. We’ve all had the frustrating experience of choosing from a list of multiple-choice radio buttons with none of the options fit. When it comes to travel, we’re often asked whether our travel is for business or leisure, but British Airways has come up with a few more specific — and honest — responses, from love affairs to cheap beer.

It’s not even halving things. Instead of turning out a handful or so of print ads and billboards, the campaign is probably a record-breaker for the sheer number of pieces—an incredible 500 lines of copy in print, digital, and outdoor advertising (for more inspiration, check out our pick. Best print ad ever.

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