Ralph Lauren’s New Fortnite Logo Is Quite Bizarre

The trend of brand mashups isn’t going away, but more efforts are being made to keep collaborations in mind. Ralph Lauren is the latest big brand to enter the online video game Fortnite, and will continue to be present in both the hookup game and the real world.

On the digital side, Ralph Lauren has designed the in-game outfits that will be available in the Fortnite item shop. But then there’s the real-world side of the “physics” mashup, which sees Ralph Lauren giving his classic polo horse logo a quirky twist. We won’t be in a hurry to carve out a new physical space in our best logos roundup.

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