Re-branding for Coffee Shop Brewjob

Anthony Lam shares Brewjob’s re-branding exercise, which aims to distill the brand image with a more straight-forward approach while maintaining the cafe’s unique witty/fun/savvy culture, naturally named differently has gone.

The wordmark is revised to all lowercase letters, making the brand more relatable and less intimidating. A very basic looking humanistic font – “Manrope”, is chosen to be used across all brand offerings for easy maintenance of brand image consistency.

Taking the letters “B” and “J” in the wordmark naturally creates a memorable abbreviation for the brand – bjb, an interesting coincidence as it changes to a “bjb face”, a spontaneous, innocent and The curious face is waiting to be explored. The word of coffee matters.

The brand’s use of color is thoughtfully limited to primitive colors with a neon touch, supported by black and white. The palette is well balanced with the brand being upbeat and calm in various scenarios.

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Be sure to check out Anthony Lamm for more info:

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