Companies that engage users in constant interactions with their product experiences continue to advance their industry by a significant margin. This is because understanding and working with the needs, expectations and behavior of our end users allows us to create more engaging product experiences.
Mature research methodologies recognize that driving user insight into a product requires us to increase our empathy for the product teams we work with, and understand the product challenges that they face by designers, product managers and developers. As trying to solve.
here are five User Research Trends and Highlights That drives our global SAP user research practice and empowers our teams with actionable insights that inform and enable measurable product experiences that all people love.
Trend #1: Remote User Research is (Finally) the New Criterion
The future of work is hybrid, and the growing trend of remote user research is here to stay. As applications and tools mature to meet these hybrid and remote work realities, user research is moving away from personalized methods to reflect today’s mobile work life.
Global SAP research practice has embraced this change with the rapid adoption of tools such as User Zoom and virtual whiteboarding tools such as FigJam and Mural to incorporate the voices of our users and customers to shape product experiences. Last year alone, our research labs led to nearly 200 remote studies with more than 5,000 participants on UserZoom – an increase of about 80%.
Trend #2: Accessibility, diversity and inclusion are becoming more mainstream
According to the World Health Organization, 1 billion people (that is, over 15% of the global population) live with some form of disability. Our research team is working towards a future where inclusive research is a fundamental part of our practice.
To create experiences everyone loves to work with, we’re constantly learning about what the SAP user experience is like for a diverse range of people. Our research studies deliberately include people with a range of abilities, from different cultures and backgrounds, and from different parts of the world.
Our SAP User Research and Insights team is also working hard to provide in-depth training, a video series, and the Inclusive Research Playbook, which focuses on recruitment criteria, templates, and processes to improve our researchers at doing inclusive research . We look forward to introducing this content to the general public in the coming months.
Trend #3: The demand for measurement and evidence-based product experience strategy continues to grow
We expect business leaders to double down on minimizing risk and maximizing opportunity with hard facts and quantitative data. As companies continue to invest more in design and grapple with market uncertainties, executives will expect product design teams to build user experience strategies based on metrics, user feedback, and best practices.
User Experience Metrics (KPIs) enable better product decisions that drive user and customer satisfaction and value. At SAP, our Insights team focuses on measuring leading and backward experience indicators to provide design and development teams with experience data to guide product experience priorities and quality.
User experience measures such as task completion rate, error rate, and time to completion are clear indisputable measures to align product teams on user-centered product experience quality. These are basic non-controversial Leading Product Experience (PX) indicators that predict users’ experience, usage, adoption and renewal rates to drive superior business results.
Usability Score for User Experience (UMUX), Net Promoter Score (NPS), System Usability Scale (SUS) provide lagging trend data to data analysts to gain insight into perceived usability and user satisfaction.
User research and data analytics combine both leading and backward indicators To help identify trends, support root cause analysis, and drive product planning. Over time this framework establishes a common UX baseline across the SAP product portfolio to continuously measure and communicate the quality of user experience and customer value for all teams.
Trend #4: Exponential growth in experience data is driving demand and investment in data science and machine learning at cloud speeds
As companies continue to measure user experience KPIs with in-product data and feedback, we will see greater investment in analytics expertise and tools to understand larger datasets. With massive expansion in cloud-based Application Performance Monitoring (APM), product teams across the organization use Big Data analytics and live user insights to drive actions that generate real business value.
As data is growing rapidly, the boundaries between qualitative and quantitative data are becoming blurred. In-depth analysis of behavioral, systems and business data combined with qualitative data enables data scientists to identify patterns to elucidate invaluable opportunities for user engagement, productivity, utility and product value.
At SAP, we started measuring product experiences with Passive User-triggered surveys to capture native application metadata. This has evolved into actively setting up in-product intercept surveys based on relevant triggers Engage and consistently collect an increasing amount of user feedback with low bias.
To address the exponential growth in user engagement that results in large amounts of data, Our teams are enhancing analytics and sense-making by piloting Qualtrix XM Discover for unstructured text analysis and natural language processing.
Our closed loop framework combines insight-rich data sets and analytics with portfolio planning to drive evidence-based investments, and prioritize rapid backlogs over cloud speeds.
Trend #5: User research is new learning culture, practiced by all
Today, it has become everyone’s responsibility to conduct user research and collect user insights! Great product companies are expanding the practice of research and insight analysis across disciplines to shape the product experience and make decisions.
To scale and empower our partners and partners, the SAP Closed Loop Framework, Design Thinking, and Research Enablement Program provides the latest experience management tools, analytics platforms, and continuous training for collaboration applications, user research method cards, playbooks, toolkits, and onboarding We do. Our global User Research Advocate program is enhancing research within SAP’s product teams with co-consulting engagement to develop research champions globally.
At SAP, our research and insights team is building a user-centered culture of curiosity that drives product innovation and drives customer value. By focusing our research, data and analytics delivery across the cloud lifecycle, our team is transforming research practice into a collaborative, continuous, value-driven process.
As we continue to foster a thriving Live User Insights Community With continued global shareouts and an open invitation for all to engage and learn, here are some questions to consider:
- What are the biggest opportunities for research and analytics in your organization?
- Where do you see UX researchers now and in the future when it comes to working with cross functional teams?
- What do you think about the role of research in the automated future (ML/AI)?
Originally published on Medium