Viral Twitter thread compares advertising then and now

We know that the advertising world has lost some of its magic and mystery. It is no longer one after the other as old-fashioned as portrayed in Mad Men, nor at frequent lunches, dinners, and industry events. But a Twitter thread has gone viral suggesting that things are worse than this. The industry seems to be losing its creative spark – and the examples come back up.

The thread consists of a series of ‘then and now’ comparisons that place classic ads from the past with more recent, far less creative ads from the same brand. From Absolute Vodka to Apple, Porsche, and Louis Vuitton, there seem to be examples ad creatives aren’t trying anymore (for some examples of really creative ads, see our pick of the best print ads of all time).

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